WHO WE ARE

true rest nick and holly

Nick and Holly Janicki opened the first True REST Float Spa in 2009, after searching the globe for the most advanced available healing technologies for their own use. They spent months of research and planning and bet their life savings on this form of relaxation. It worked.

WHY A SPA?

Because spas are associated with relaxation. The original True REST Float Spa™ became successful, and after six years, Nick and Holly began to feel as if float therapy was something they wanted to share with the entire world.

After all, how many people get true rest? Most of contemporary life–traffic jams, long hours at work, anxiety and stress — makes it difficult to relax. And relaxation is a skill that must be learned. How do you learn to relax with so many distractions?

It’s easy if you enter a True REST Float Spa, because you enter a world free of distractions. You disconnect for an hour, simply lying on your back, and floating revives all your senses simultaneously, without you doing anything.

EXECUTIVE TEAM

Nicholas Janicki

NICHOLAS C. JANICKI

Title
Founder
Background
Nick held the position of President of True REST Franchising, LLC, from May 2014 to March 2020. Mr. Janicki continues to be involved as a consultant on special projects.
Holly Janicki

HOLLY A. JANICKI

Title
Co-Founder
Background
Mrs. Janicki holds the position of Co-Founder since February 2009. All positions listed for Mrs. Janicki are located in Tempe, Arizona.

JAMES W. ROWE

Title
Chief Executive Officer
Background
Mr. Rowe is our Chief Executive Officer of True REST Franchising, LLC. He has been a Franchisee, a Regional Director, and a Master Franchisor with brands such as Century 21, Realty World, Help-U-Sell Real Estate, Healthy Inspirations, Dogtopia. He is the President of SIMCAL Properties, Inc., a boutique real estate Investment and consulting firm that focuses on real estate and franchising. Mr. Rowe has consulted with many national franchise brands and currently acts as a Board of Advisor for various Franchisors.

JIM PEARCE

Title
Chief Financial Officer
Background
Mr. Pearce is our Chief Financial Officer of True REST Franchising, LLC., This is a position he has held successfully with companies ranging from computers to manufacturing to finance. Most recently he has owned and continues to own a franchise in the telecommunications consulting industry. Mr. Pearce recently returned to the East coast settling in Charleston, SC after spending 17 years in San Diego working in the real estate and finance industries.

MANDY ROWE

Title
President
Background
Mandy joined the True REST team in 2015. She was first exposed to True REST when her father started the franchising arm of the company and asked her to try out local competition in Nashville. She studied Economics and Corporate Strategy at Vanderbilt University followed by two years of commercial real estate. Inspired by the True REST vision, she has dedicated her early career to growing the brand and becoming a float therapy expert, expanding awareness and company success.

ROGER BOOMER

Title
Chief Operations Officer
Background
Mr. Boomer has been our Chief Operating Officer since October 1, 2019. Roger has an extensive background in management in the Hospitality industry. He also spent 8 years as a Regional Franchise Owner where his primary roles and responsibilities were the development and support of more than 50 independent franchisees. This previous franchise experience was in the Real Estate and in the Health and Wellness sectors. Roger is located in Coronado, California.

HEATHER GERKE

Title
Director of Marketing
Background
Heather has been our Director of Marketing since September 2020. Heather and her husband Pat were one of the first franchisees to join True REST in 2014, opening 2 locations in Columbus, Ohio that were top performers. In 2020 they sold their 2 very successful locations and she joined the True REST Corporate team utilizing her marketing skills from operating her own spas. Prior to her True REST career, Heather was in sales & marketing for The Robb Report publications. Heather is located in Columbus, Ohio.

PAT GERKE

Title
Director of Franchise Operations and Support
Background
Pat is a former franchisee and multi unit developer. He and is wife Heather were two of the first franchisees to join True REST and were extremely successful within the model. After owning his own True REST Float Spas for approximately six years, they sold their spas and Pat joined the corporate team as the Director of Franchise Operations and Support. Pat’s goal is to provide the best support possible to new and existing franchisees to help them make money and have fun doing it.

STACY TROSSEN

Title
Director of Vendor Relations
Background
Stacy’s background is in Corporate Operations, Sales and Management within a high-tech leader. She then ran her own gourmet gift amenity business for over 10 years before joining the True REST corporate team in January of 2018. She is responsible for spearheading special projects, leading the maintenance and service side of the house, and managing vendor relations and system integrations for the brand. She is located in Coronado California.

DEVON SALL

Title
Float Systems Specialist
Background
Devon is with True REST Franchising, LLC and has been overseeing product support and installation for all of the franchise centers since 2018. Prior to 2018, Devon served as the Chief Technical Expert and installer for Floatpod Technologies. He brings 5 years of technical and field experience with hundreds of pods installed and serviced around the world. Devon is located in Prescott, AZ.

ALEX JANICKI

Title
Contracting Web Developer & IT Administrator
Background
Brother to founder Nick Janicki, Alex has been with the company since inception and responsible for the founding of the True REST brand design and conception. With over 25 years experience, he is responsible for the web development, IT administration and is the primary technology advisor. He is located in Phoenix, AZ.

ADVISORY BOARD

true rest tim pickwell

TIM PICKWELL

FRANCHISING ATTORNEY, PICKWELL LAW FIRM

Over the course of a 25+-year career, Tim Pickwell has represented some of the biggest names in the franchise and restaurant industry. He gained his initial franchise experience negotiating international license agreements as corporate counsel for 6,000 unit franchiser Century 21® Real Estate. He then headed up the international franchise division of $2.2 billion revenue, publicly-traded Jack in the Box® Restaurants.

joe polish

JOE POLISH

FOUNDER, GENIUS NETWORK & PIRANHA MARKETING

Joe Polish is the creator of Genius Network® Interview Series, founder of Genius Network® (also known as the 25K Group), and co-founder of 10XTalk.com, and ILoveMarketing.com, two highly popular free podcasts on iTunes. President of Piranha Marketing Inc. His marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions of dollars for his clients.

true rest david humphrey

DAVID HUMPHREY

CEO AT DTH CAPITAL VENTURES, LLC (Ex. CEO MASSAGE ENVY)


Mr. Humphrey has been involved in numerous Advisory boards and involved in the growth of numerous service and financial industries. He was the CEO of Massage Envy, the world’s largest spa chain, in over 670 locations, with 1,000,000 members and franchise network revenues of over $600,000,000.

true rest mark lambert

MARK LAMBERT

WATER SANITATION EXPERT, CEO OF IDE AMERICAS

Mr. Lambert is a senior executive with extensive experience in the Water and Environmental industries and has a strong track record of success in the management of successful organizations.

He is currently currently Chief Executive Officer at IDE Americas responsible for all IDE activities in the Americas including the global Desalination market as well as Industrial Waste Water Treatment in select target markets including Oil and Gas, Power Generation and Mining.

true rest michael breus

DR. MICHAEL BREUS, PH. D.

CLINICAL PSYCHOLOGIST, AUTHOR


Dr. Michael is a Clinical Psychologist and both a Diplomate of the American Board of Sleep Medicine and a Fellow of The American Academy of Sleep Medicine. He was one of the youngest people to have passed the Board at age 31 and, with a specialty in Sleep Disorders, is one of only 163 psychologists in the world with his credentials and distinction. He is currently the head of the True REST Medical advisory board.

true rest jj virgin

J.J. VIRGIN

NY TIMES BESTSELLER, CELEBRITY NUTRITIONIST & FITNESS EXPERT


J.J. Virgin is the author of NY Times bestsellers J.J. Virgin’s Sugar Impact Diet: Drop 7 Hidden Sugars, Lose Up to 10 Pounds in Just 2 Weeks, as well as NY Times bestsellers The Virgin Diet: Drop 7 Foods, Lose 7 Pounds, Just 7 Days and The Virgin Diet Cookbook: 150 Easy and Delicious Recipes to Lose Weight and Feel Better Fast. JJ is currently creating a specialized True Detox program for True REST.

bill scott

BILL SCOTT

WEALTH MANAGER AT MERRILL LYNCH WEALTH

Bill Scott joins Merrill Lynch from Barclays Wealth and is part of a 7 person team that focuses on HNW clients, foundations and endowments. Bill is a native Washingtonian who graduated from Franklin and Marshall College in Lancaster, Pennsylvania. Following college Bill served for 5 years in the United States Marine Corps. He is on the Board of the Marine Corps University Foundation and the Yellow Ribbon Fund. Bill lives in Chevy Chase with his wife Marcie and their 3 teenage daughters. In his free time Bill enjoys golf and cycling.